While we are not prescriptive about the format that an entry must take, they must include the information as required by the entry criteria of the relevant category.
Many people will choose to present this information via the traditional two-page written summary, but others are free to use Powerpoint or similar. You can even provide us with a video if you think that gets your story across in the most compelling fashion.
Whatever format you choose, the summary should be organised to present your case according to the relevant entry criteria.
Supporting documents can be used to provide examples of campaigns and work, including (but not limited to) printed materials such as white papers or company publications; links to online content such as websites and videos; sample ads, infographics or web pages; mobile applications. Content may be uploaded via our APACD Awards website, or linked to in the summary.
Most awards competitions look for the same things—big, bold creative ideas; flawless execution; an impact on business results. We value those things too, but the APACD Awards judges will focus on specific areas as they review your entries:
Details of team structure and duties
Evidence and analysis of business objectives & team performance
Evidence of strategy & achievements
Evidence of campaigns/work that support the entry
Details of responsibilities and duties
Evidence of career progression & approach to work
A short testimonial from at least one senior executive
Please refer to the categories for the specific entry criteria.
In addition, there are some specific elements which we feel are common to excellence in in-house communications performance:
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